ITV
The 2022 Annual Report
Concepts | Design
With the introduction of a new master brand bringing synergy across their new streaming and channel branding – ITV looked to continue to conveying their digital transformation focus and resulting new strategy with vibrancy and pace. Telling a compelling story of ITV’s year with impactful brand experience and effective information design.
The 2021 report
‘Digital acceleration: Phase 2 of ITV’s ‘More Than TV’ strategy’
Operating in a dynamic and fast-moving market, ITV wanted its 2021 annual report to convey a focus on its strategy of ‘digitally transforming across everything we do’ with vibrancy and pace. We visualised this by reimagining the brand’s visual identity, making more use of the bolder elements of its colour palette and typography and integrating them with imagery taken from across the spectrum of ITV’s impressive production portfolio.
The 2020 report
‘Continuing our digital transformation’
Keeping the theme ‘More than TV’ ITV has made good progress in executing its strategy. In spite of the COVID-19 disruption ITV continued its transformation into a digital media and entertainment company.
ITV’s continued focus on their digital transformation was still important, so this digital theme was incorporated into the design across the report.
The 2019 report
‘Accelerating ITV’s digital transformation’
Through one of the most challenging times in the history of ITV, they have responded and helped demonstrate their enduring value as a Public Service Broadcaster and continue to inform and entertain the nation.
ITV have made good progress in delivering their strategy to transform ITV into a digitally-led media and entertainment company – and continue to create and bring our brilliant content to audiences wherever, whenever and however they choose.
