DRAX

Annual Report concepts

Concepts | Design

Initial creative routes looked to refresh and evolve the design language through existing brand elements –  but ‘not a radical revolutionary concept’  for 2024.

Using the theme of building trust and transparency, through a people-centric approach, new content ideas explored a more human storytelling and testimonial-driven content direction. The use of active language, which talked to the achievements of the year, featured across the main section dividers.

Previous
Previous

ESSENTRA | Annual reporting

Next
Next

DE BEERS GROUP | Sustainability reporting