UNILEVER

Graduate recruitment campaign (Year 1)

Concepts | Design | Photoshoot and 3D illustration art direction

A UK graduate recruitment campaign across Unilever’s seven business sectors.

With Unilever’s new global employer value proposition ‘MADE BY YOU’ in mind, graduate stories documenting simple but impressive early career achievements were sourced. 

The graduates were then photographed and the story visualised in a dramatic, larger-than-life virtual world. 

Recognition

Times Top 100 Graduate Employers: Winning best Marketing, Sales and HR sector awards. 12th overall and as no.1 FMCG, beating their main competitors P&G (26th) and L’Oreal (41st). Best in over 10 years and first company to win 3 sector awards at once.

TargetJob Awards: Winner of the most popular graduate recruiter in consumer goods – manufacturing and marketing award. 

Graduate recruitment campaign toolkit (year 2)

Concepts | Design | Photoshoot art direction | Toolkit creation

‘An internal online deployment toolkit for Unilever’s global graduate recruitment communications.’

Building on the previous UK graduate campaign, graduate success stories were illustrated using their Employee Value Proposition (EVP), ‘Brighter Futures Made by You’. 

The toolkit enabled Unilever non-specialists to access and edit consistent marketing and communications in-house and in local languages, using the web-based deployment tool Papirfly. 

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