DRUM
On-pack campaign – Phase 1
Concepts | Design | Photoshoot art direction
To develop a limited edition campaign for a 2-phase burst across Drum’s range of tobaccos.
A campaign was developed with the proposition of ‘Make the moment’. A theme of ‘Music’ was used to build on one of the key brand characteristics of sociability.
The first phase used a third person narrative to convey the moment of enjoyment when watching a musician at a gig.
On-pack campaign – Phase 2
Concepts | Design | Photoshoot art direction
To develop a limited edition campaign for a 2-phase burst across Drum’s range of tobaccos.
The second phase used a first person narrative to show the musician and their favourite moment when playing.
On-pack campaign – ‘Make the moment’ – Phase 3
Concepts | Design | Photoshoot art direction
